Hard Rock Set To Open New $1.5B Guitar-Shaped Hotel On Las Vegas Strip

Hard Rock’s Guitar-Shaped Hotel Set To Open On Las Vegas Strip

Hard Rock International is set to open yet another guitar-shaped hotel, but this time, it’s on the Las Vegas strip. Hard Rock International opened a similar structure in Florida in 2019.

The Florida venue was bought for $1.2 billion and sold out all 638 rooms within the first two weeks of opening. This venue is not only a unique and luxurious hotel but will host hundreds of gigs each year. Hard Rock International sets its eyes on its next location as the Florida venue proved to be such a big success. More stunning photos and videos below.

The Las Vegas venue will replace one of the most popular casinos on the strip, The Mirage. Owned by MGM Resorts, The Mirage opened in 1989 and has been home to various entertainments events over the years. It has been labelled as one of the best entertainment experiences in Las Vegas.

By turning the building’s structure into a guitar, Hard Rock International intends to completely rebrand The Mirage, a brand that has been renowned in Vegas for years. This building has been home to events such as The Beatles LOVE by Cirque de Soleil and Siegfried and Roy’s Secret Garden and Dolphin Habitat.

Hard Rock International is set to spend $1.075 billion, which includes obtaining the assets for The Mirage Hotel and Casino, as well as paying VICI Properties, Inc for a long-term property lease. So, Hard Rock won’t own the land that the hotel is built on.

According to Hard Rock International’s chairman, Jim Allen, the transaction for the hotel is estimated to go through in late 2022. Following this, the rebranding of the hotel may take another few years.

The Mirage Hotel currently employs approximately 3,500 team members. Fortunately, these jobs will remain intact and Hard Rock International will be welcoming all employees to their ‘Hard Rock family.’

According to an artist’s first impression, the hotel is likely to be a giant, curvacious purple-coloured guitar, with six beams of light shooting up to the sky to represent the strings. For all those Hard Rock fans and gig lovers, this iconic hotel will be one to look out for.