Aimee Osbourne, the elusive eldest daughter of Sharon and Ozzy Osbourne, shocked the rock scene back in 2015 when she finally broke her radio silence and dropped a surprise new single and music video with her band, ARO.
Aimee’s debut single, “Raining Gold,” spread across the internet like wildfire, amassing more than 2.8 million views on its official music video and an additional 779,000 views on ARO’s haunting live rendition for Vogue. Music Man readers can check out the live version and discover the voice which stunned the rock world in the video below…
While Ozzy’s classic metal hits have become anthems worldwide, and Aimee’s sister Kelly Osbourne’s own solo work orbited a rock-pop sound, Aimee automatically sets herself apart from what we’ve come to expect from the Osbournes – ditching the rock genre for a single drenched in atmosphere; “Raining Gold” ringing out like a Lana Del Rey off-cut abandoned for its darkness.
Aimee’s bright but moody vocals come backed by abstract, layered tones serving Kate Bush’s experimental aesthetic, sitting halfway between art pop and goth. There are no song-driving drum beats or catchy choruses to be heard as “Raining Gold” meanders ghostlike through its measures and lets its synth tones gradually swell into a mystic ‘80s soundscape which fans are absolutely obsessed with.
Not heard of ARO before? You’re not alone – Aimee’s band is just as elusive as the hidden Osbourne sister herself. After forming in 2010, ARO waited a full six years before releasing their first string of singles, “Raining Gold,” “I Can Change,” and “Cocaine Style” in 2016, at long last dropping their debut album, “Vacare Adamaré” in 2020. Radio silence has since fallen on the band again, following their last single, “Against Mine” in 2022.
Aimee’s decision to escape the Osbournes’ spotlight has left fans confused for decades, but her simple reasoning is still earning the respect of those who discover her story. Aimee has revealed across multiple interviews, “To me, I’d grown up around having a pretty well-known dad anyway, and I always really valued my privacy within that family.”
“I don’t think I will ever cross-contaminate my private life and my family life with my public and professional worlds. For me, nothing’s more important than having a very clear boundary between the two. That’s just part of who I am.”
Aimee Osbourne’s solo emergence proved she’s carved her own, darker path — a haunting voice and cinematic style that still lingers. If you’re intrigued by ARO’s “Raining Gold” and Aimee’s striking departure from the Osbourne legacy, discover more using the useful links below for videos, interviews and further listening.